OverviewOne of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position. This role will lead the brand's go-to-market strategy, build a digital/social community, and be the voice of the brand across social media and beyond.LocationFully remote, Boulder/Denver would be great, but not requiredCompensationSalary: $70-75K DOE + equity + benefits/perksPay rate: $33-36/hr DOEQualificationsAt least 2–5 years of experience in digital marketing, social media, or community managementProven ability to run paid advertising campaigns and track ROIStrong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, CapCut, etc.)Comfortable on camera and engaging authentically with a passionate sports communityHands-on experience with CRM and marketing automation platformsData-driven mindset with experience in analytics and growth KPIsNice to haveExperience in a startup/app environmentPassion for pickleball or community-driven sportsJob ResponsibilitiesDevelop, present, and execute marketing campaigns that drive user growth and app installsOwn paid advertising campaigns (FB/IG/TikTok/Google Ads) from planning to optimizationLead influencer and brand partnerships from outreach through negotiation and activationTranslate the GTM vision into quarterly roadmaps with clear KPIs and growth objectivesCreate and publish daily social content across TikTok, IG, YouTube, and email (copy, design, and short-form video editing)Act as an on-camera presence for TikTok/Instagram Stories, Reels, and other contentMaintain a consistent content calendar and brand voiceBuild creative assets and templates to streamline future offshore content productionServe as the frontline community manager by engaging with DMs, comments, and user feedbackLaunch and manage ambassador and affiliate programs with college players, influencers, and early adoptersSupport on-site activations at tournaments/events, including live content capture and ambassador coordinationFoster authentic connections with players, clubs, and the broader pickleball communityTrack and analyze growth metrics, app installs, CAC, and engagement ratesDeliver weekly performance reports and monthly dashboards with actionable insightsManage and optimize CRM and marketing automation tools (HubSpot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaignsRun A/B tests on ads and creative to improve conversion and ROILeadership & Offshore Coordination: After launch, manage a small offshore team to assist growth; write briefs, assign tasks, and ensure offshore execution meets brand standardsWhy this role is excitingBe the first marketing hire at a high-growth sports tech startupShape the voice and presence of a brand at the center of pickleball's explosive growthWork directly with the CEO, investors, and ambassadors to build something from the ground upRemote flexibility with opportunities for travel to eventsOwn major parts of the GTM strategy and grow into a leadership role*Portfolio with social content, campaign examples, and analytics required**Eligible for base salary + bonus/equity potentialJ-18808-Ljbffr
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